Commission Fee
There is no standard percentage for real estate agents commission.
Upon appointing the Exclusive agent to represent in the property marketing, seller and agent will agree on the amount/percentage of commission payable after the property transaction. When the seller has agreed to a commission with a listing agent, the seller should  understand that there are usually two agents involved in most transactions. Most of the time, the commission is share with the buyer’s agent and part of the seller’s commission goes to the listing agent’s company.

Marketing tools:

  • Multiple Listing Service (MLS) – Wider coverage to potential buyers and agents. Every agent is invited to bring potential buyers to your property. A bigger pool of buyers and agents will help to increase the property exposure, seller’s asking price and the ability to sell the property faster.
  • Internet marketing – Using many high traffic flow property websites ( squarefootproperty, propertyguru, iproperty, stproperty etc), buyers from other parts of the Singapore/world can be reached.
  • Newspaper marketing – Classified newspapers (English, Chinese and Malay papers), ask about the frequency of advertisements.
  • Exclusive and customized services – Beyond the “traditional” marketing services that are available through most companies.
  • And many many more…

Points to ponder for Sellers:
Which is more important? – Getting the BEST PRICE from the sale or Paying the LOWEST SALES fee?

Don’t be bluffed by real estate agents who undercut their own commission and still promises to provide extensive marketing coverage.
Commission fees provide income for three items only – Profit, Overhead & Marketing. Overhead is a variable fixed cost and that leaves only Profit & Marketing.

Where would you think these real estate agents cut back to make up for their reduced commission fees?
It’s not Profit. They cut back in Marketing. A reduction in marketing expenses would result in less exposure for the property.

As the saying goes “If the sales estate agent cannot protect their commission, will they protect your selling price?”